About Us
OUR JOURNEY
From humble beginnings on London’s Portobello Road Market in 2007, Pipetto has become a fan-favourite and one of the leading brands design & manufacturing iPad & MacBook cases in the global market. Below are some of the highlights from the journey of growing from a small market stall in London, into a brand with products available in over 36 countries, more than 6000+ retail stores and counting...
PIPETTO FOR RODNIK
After seeing the brand online, ready-to-wear label Rodnik approached Chantal to design a commissioned a range of accessories for their 2009 S/S Collection, to be shown at Rodnik’s London, New York and Milan fashion week runway shows. The high-profile runway shows, attended by the likes of Italian Vogue, saw the commissioned range land in the September’s Vogue coverage, cover of the London Paper, InStyle and a number of others.
WHAT
Handmade Belts
WHERE
NYC and London Fashion Week
UK DISTRIBUTION
With early success of the capsule collection in Selfridges, the range of technology accessories expanded to include luxury cases for iPhone, iPod and BlackBerry. Keeping the luxury look and feel it had come to be known for, the brand set its vision to offer a functional, fashionable solution in fashion-technology retailers and partnered with two UK distribution partners, who help launch the brand into a number of UK retail partners, such as Harrods, John Lewis, Orange, Apple Premium Resellers and UK Airport Stores.
WHAT
iPhone & iPod accessories
WHERE
Harrods, Apple Resellers, John Lewis
TOTAL UNITS SOLD
0
EXCLUSIVELY FOR APPLE
Pipetto launched its first “Designed for Apple” collection, in collaboration with Apple Europe. The range of Apple Exclusive Products sat in the top tier of Apple’s premium accessories and was one of the top-selling collections across online and in-store in Europe. As 1 of 7 exclusive brands to design in collaboration with and exclusively for Apple Europe, Pipetto’s accessories became available in Apple in over 20 countries.
WHAT
10x iPhone accessories and 9x MacBook sleeves
WHERE
Apple Europe
TOTAL UNITS SOLD
0
LAUNCH IN THE MIDDLE EAST
With a best-selling range of new products, we set our sights on expanding our distribution outside of Europe. Partnering with a distributor in the Middle East, we worked together to expanded into retailers in Qatar, Jordan, Egypt, Saudi Arabia, UAE, Kuwait, Lebanon and Bahrain.
WHAT
New Regions
WHERE
Middle East
TOTAL UNITS SOLD
0
INTER-CHANGABLE
MAGNETIC IPHONE RANGE
& RUSSIA LAUNCH
With the launch of our revolutionary new inter-changable magnetic range of iPhone cases, combining the ultimate in functionality and fashion, we saw our unit sales nearly double — from all years before combined! At the same time, our new product range helped us partner with reStore to launch in nearly 100 new stores in Russia.
WHAT
Interchangble iPhone Accessories
WHERE
Russia
TOTAL UNITS SOLD
0
LAUNCH IN JAPAN,
PHILIPPINES AND INTRODUCE
ORIGAMI SHIELD
2018 was an incredibly busy and exciting year for us! After spending over a year developing a product combining the functionality our customers love in the Origami Case with Military grade durability, we finally launched our first ruggedised drop-tested Military Spec (MIL-STD-810G) case — the Origami Shield. It's a highly protective, highly functional, 5-in-1 iPad case for those who need the ultimate in protection but don’t want to compromise on functionality. We also launched in two new territories — the Philippines and Japan — adding over 2500 new stores to our global stockists (for a total of 3200+) across 36 countries!
WHAT
Origami Shield
WHERE
Japan & Philippines
TOTAL UNITS SOLD
0
iPHONE ORIGAMI RANGE & EU LOGISTICS EXPANSION
In the year of Brexit and Covid-19, Pipetto designed and launched an entirely new range of iPhone Origami cases. The brand also opened a European Logistics centre to deliver an uninterrupted and premium service to all European customers in a post-Brexit Europe.
WHAT
European Logistics Centre
WHERE
Europe
TOTAL UNITS SOLD
0
2 MILLION+ UNITS SOLD
In 2022 Pipetto achieved the biggest company milestone yet — reaching total global sales of 2 Million Units! A long way since our humble beginnings. We also launched the X-Case — a military grade, wipe-clean, 360° everything-case — after a year of development and introduced a new range of Classic Fit MacBook Sleeves.
WHAT
Milestone Achievement
WHERE
Globally
TOTAL UNITS SOLD
0
PORTOBELLO MARKET
In 2007, Pipetto was founded at Portobello Market, in London’s Notting Hill. Designer and founder, Chantal Therien, handcrafted a range of glamorous Mens and Womens western belts, each using vintage artefacts and ornate metal buckles to create one-off pieces. In late 2007, the small brand launched online, photographing friends to model the handmade belts and word of mouth to build up a small following.
WHAT
Handmade Belts
WHERE
London
LAUNCHES IN RETAIL STORES
After getting seed-funding from the initial sales, Pipetto self-funded an expansion of the product range. Given her background of handcrafted leather products, Chantal saw a niche in the market and re-oriented the brand to focus on premium trend-lead technology accessories. The first products under the new direction, were a range of luxury leather laptop sleeves which were first taken into Selfridges (London) in November 2009.
WHAT
Luxury MacBook Sleeves
WHERE
Selfridges London
TOTAL UNITS SOLD
0
HARVEY NICHOLS
COLLABORATION
After establishing a UK distribution channel made the products more well known, famous UK fashion retailer Harvey Nichols approached us to launch a collaboration of limited-edition capsule collection of iPhone and iPod accessories. The collaboration was the first co-branded collaboration to hit mainstream retail, and quickly sold out in store, helping to solidify Pipetto’s place as a fashion technology brand in the UK.
WHAT
iPhone & iPod accessories
WHERE
Harvey Nichols
TOTAL UNITS SOLD
0
EUROPEAN DISTRIBUTION
Following the success of Pipetto in Apple Europe, Pipetto expanded into Europe through distribution in Belgium and the Netherlands available in local retail stores.
WHAT
New Regions
WHERE
Benelux
TOTAL UNITS SOLD
0
LAUNCH IN SWEDEN &
ICELAND
With products sold now over 5x what they were 24 months earlier, we spent quite a lot of time in 2015 fine-tuning our systems, manufacturing processes and growing our team. We also started undertaking preparations for one of the biggest product ranges we had ever launched - a range of new iPhone inter-changable accessories. We also found a bit of time to add a few new countries to our map of retail partners!
WHAT
New Regions
WHERE
Sweden & Iceland
TOTAL UNITS SOLD
0
HALF A MILLION UNITS
SOLD WORLDWIDE
In 2017 we saw the launch of new retail partners in Taiwan, Ukraine, South Africa, Czech, Latvia, Iran, Malta, Poland, Slovakia and Andorra which meant we surpassed our first half-million products sold worldwide in 2017! With a total of 34 countries and over 650 stores stocking our products worldwide!
WHAT
Milestone Achievement
WHERE
10+ New Countries
TOTAL UNITS SOLD
0
1 MILLION UNITS SOLD
After launching a range of MacBook Sleeves, expanding into the Education sector and new retail partnerships in Germany and Finland, Pipetto hit another key milestone selling over 1,000,000 units!
WHAT
Milestone Achievement
WHERE
Globally
TOTAL UNITS SOLD
0
GLOBAL DISTRIBUTION
With supply chain becoming a global issue in 2021, we restructured our global distribution by opening a HK warehouse, to be able to offer next-day shipping around the world.
WHAT
Supply Chain
WHERE
Hong Kong
TOTAL UNITS SOLD
0
ECOMMERCE RELAUNCH
In 2023 we relaunched our ecommerce website, with a fresh new design and improved user experience to expand our online B2C presence. We also added a few awesome new core products to our iPad range, including the Activity Case, Rotating Folio and a MacBook Hardshell to our Macbook lineup.
WHAT
Relaunch
WHERE
Globally
TOTAL UNITS SOLD
2,220,089